People want useful, relevant, personal and nuanced experiences online. Delivering them requires a deep understanding of your audience, far beyond standard demographics and transcending any individual transaction.
76% of people are willing to share their data with companies with whom they have a relationship. This means the information you need to deliver the right message to the right person at the right time is available to you now. Learn how to collect and utilize it from NY Times best-selling author Jay Baer.
Author, NY Times Bestselling Book, Youtility
Founder, Convince and Convert
VP of Customer Success,