Build more valuable relationships with your users by providing meaningful experiences tailored to their personalities and interests. Offer ways for them to interact and share both with their friends and your brand. The result is a two-way conversation that's fulfilling for both of you.
Use the social profile data you collect and store to feed third-party content personalization or recommendation engines to increase engagement, purchases and conversions on your site.
Users can control their experience as much or as little as they want with advanced social profile features like profile pictures showing up automatically and configurable privacy settings. Users don't have to update anything since the most recent social profile data is pulled automatically.
Don't just sell a product; sell an experience. Provide users with the opportunity to engage with others in their social graph and you build richer relationships for everyone. Plus, an engaging community empowers you to make sure you’re meeting your customers’ needs and desires.
People like to share and experience their interests/hobbies with their circles of like-minded friends, including online.
Get strangers talking about your brand/product with reviews, comments, etc. in meaningful exchanges that promote an active community.
People trust content from their friends more than marketing messages from a brand. Let your current customers speak for you.
Make it easy for people to be champions for your brand. It’s like having thousands of marketing assistants. What could be more cost-effective than word-of-mouth marketing?