Personalization Solution

The Personalization Problem

Personalization includes everything from recognizing your customer by name on screen to serving up product recommendations based upon their interests or the interests of their friends. The various digital platforms from PC to mobile phone and tablet that customers now have access to can complicate efforts to personalize and maintain marketing continuity with your customers.

Janrain’s Customer Identity Management solution provides access to third-party social profile data and the necessary tools to collect first-party data during registration and continually take personalized action throughout the customer lifecycle.

How the Janrain Platform Helps

  • Social Login
    Log in to your digital experiences using a social network. Collect valuable data from social networks and other third-party identities to create more personalized experiences for your customers.  Learn More »
  • Registration
    Front end registration forms to collect first-party and third-party data about your customers. Define required and optional fields in order to ensure that you get the data you need to create personalized experiences. Personalize forms through progressive profiling to build data points that can be used to create personalized, targeted experiences for your customers.  Learn More »
  • Customer Insights
    Visualize your customers based on demographic, psychographic and behavioral characteristics. Create segments for personalized marketing across multiple devices, channels, and marketing systems.  Learn More »
  • Profile Data Storage
    Store and manage customer profile data to deliver personalized marketing. Collect first-party data from registration forms, third-party data from social login, and additional data from data append services. Manage rights and encumbrances of different data assets, to use for personalization in different channels.  Learn More »
  • Integrations
    Integrate customer data across all of your marketing systems to deliver unified, cross-channel personalized experiences. Simple integrations to the most popular content management systems, email service providers, recommendation engines, and more.  Learn More »
  • Single Sign-On
    Manage identity across multiple websites and subdomains so you can personalize your customers' experience across all digital channels.  Learn More »
  • User-Generated Content
    Leverage your customers' social networks to enhance the engagement experiences on your websites. Use user-generated content to generate behavioral data to use in personalization and targeting efforts.  Learn More »