What challenges are you facing?

Engagement
Engagement

The Engagement Problem

“Our company needs to know more about our users on mobile and desktop, but registration is too difficult. We want to learn more about our customers and their online activity. When we add engagement tools, like commenting or gamification, it creates too many disconnected login events and data about the users becomes fragmented.”

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Customer Data
Customer Data

The Customer Data Problem

“We need a database to house our 3rd party social profile data as well as our 1st party declared data we collected from our customers. We need to make that data available to our entire marketing ecosystem including mobile and desktop environments, our ecommerce solution, data warehouse, and email marketing platform, to name a few.”

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Personalization
Personalization

The Personalization Problem

“We want to provide personalized content and product recommendations for our customers by targeting and segmenting based upon relevant personal data. We also want to improve our targeting and achieve higher open and click-through rates, and lower unsubscribe rates for email marketing.”

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Access Management
Access Management

The Access Management Challenge

“My organization needs to manage digital user identity and access to content based on different permissions. The solution needs to be flexible to account for global data privacy concerns and COPPA compliance. It also must be extensible, and able to integrate with other systems and legacy databases.”

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Customer Care
Customer Care

The Customer Care Challenge

“We want customers to be able to serve themselves. We need more automation for certain features like password resets. Right now, every time a customer needs to reset a password it requires an expensive manual process. Customer Service Representatives must have easy access to review and edit customer profiles, and we need to be able to manage levels of access permissions for our representatives.”

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