While incorporating social media into marketing strategy is becoming standard practice, many organizations still struggle with how to make the most of opportunities created by social media platforms and tools. It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space and one of the most effective places to start is actually from your own website.

Key Takeaways:

• Traffic to your website from a social media platform is more valuable than traffic from other sources.
• The engaged user is an effective filter both for their community and your website.
• Tapping into an engaged user’s social network has relevance for any type of organization.
• You can expand your organization’s digital footprint and tap into a wider set of social graphs by supporting multiple social platforms.

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