The abundance of demographic data, interests and friends that users maintain on their social network profiles has opened a new world of possibilities for marketers. This white paper makes the case for why today’s marketer needs to be savvy about social data and how it can be collected and leveraged to serve personalized and relevant content, recommendations or ads.
Once you see how social data can drive more effective marketing and content, you’ll never again think it’s sufficient to just guess what your audiences might want. You’ll know with absolute certainty.
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