Social media has officially taken its place in our lives and has led to a shift in expectations of real time, engaging experiences across the myriad of sites consumers visit across the internet. Marketers are subsequently adjusting their marketing strategies to embrace this trend and are starting to think strategically about new technologies that surface [...]
A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. The challenge is to make this process easy for the visitor while still obtaining valuable demographic information that the site can then leverage to personalize the user experience. The good news is there are established best [...]
Never before have digital marketers been blessed with such immense quantities of online customer data, yet been so incapacitated by how to use it. Marketers are sitting on a gold mine of customer intelligence – one that remains largely untapped because the advent of big data has yet to be followed by established practices for [...]
Success on today’s web is based on building a vibrant audience of online users and understanding who they are. Not just a name or an email address, but the characteristics that make up a person – age, gender, geography, interests, friends. Often coveted by marketers, these traits have always been hard to obtain and even harder to utilize … Until now.
The practice of implementing traditional username/password authentication on the web suffers from a number of issues that reduce its efficacy, increase costs, and put organizations and their users at risk. Fortunately businesses can leverage the state-of-the-art security and sophisticated technology from identity leaders such as Google, Facebook and Yahoo! to mitigate these risks and costs, while [...]
Social commerce has a lot of buzz, but many retailers are still seeking proven success strategies. This paper makes the case for your e-commerce site as the hub of your social commerce strategy and outlines seven tips for success. Learn how to leverage the right social media tools to increase conversions and revenue on your e-commerce site.
The key to online success today is acquiring more users, engaging with them and learning more about them to offer relevant experiences. A comprehensive user management platform provides the essential tools for improving acquisition, creating engagement and building intelligence. Use this guide when evaluating prospective vendors to select the right user management platform partner.
Today’s web users increasingly expect an element of social interactivity, which means new acquisition and engagement opportunities for marketers. This white paper explores best practices to build on-site engagement by integrating social tools, such as social login, social sharing, leveraging the social graph of your users, loyalty and rewards, and mobile and tablet considerations.
Social media is more than just another channel; it’s created a shift in user expectations for website experiences. Rather than deserting your brand site for a Facebook fan page, the best digital marketing strategies incorporate a Facebook presence within a robust website with social elements. In this white paper, you’ll learn how to connect these two significant digital channels to improve metrics, use Facebook to drive users back to your website and use information from those conversion events to further expand your Facebook presence.
The abundance of demographic data, interests and friends that users maintain on their social network profiles has opened a new world of possibilities for marketers. This white paper makes the case for why today’s marketer needs to be savvy about social data and how it can be collected and leveraged to serve personalized and relevant [...]
These strategies will help make your business website more relevant, amplify the quantity and quality of word-of-mouth marketing, build trust and loyalty, enhance stickiness and multiply conversions.