The “clicking dead” are all those visitors who register on your site once, never to return; or even share false information. Zombie users are the reason that you have a lot of names in your marketing database, but you have few return visitors and high bounce rates.
If you have zombie users (or even if you want to fortify against an attack), we’ll help define how to determine your zombie infection level, and then cover easy fixes including examples of what several leading brands have done to find their users’ pulse and get them engaged.
May 20, 2013
February 11, 2013