Demographics have been used to target consumers for decades – because they were they best information we had. But now, knowing someone’s age or gender is not enough to create passionate fans. You need to know the psychographics of your customers – their interests, priorities, and concerns to better understand them and successfully target messaging, offers, and experiences in the way that is most relevant for them. Learn how to collect permission-based psychographic information about your users,effectively create personalized experiences by leveraging user insights and do more with your knowledge on customers without being creepy.
November 14, 2013
October 23, 2013