Acquiring and engaging with customers is paramount today, and an increasing challenge considering that the majority of consumers dislike online registration forms. In fact, 86% admit to leaving or avoiding a site all together. And of those that do oblige, 88% admit to giving false or incomplete data.
What’s an organization to do? Find out as Paul Abel, PhD and Principal of Blue Research discusses the findings of a recent study on ‘Consumer Perceptions of Online Registration and Social Login’.
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