2014 Consumer Research: Social Login and Personalization

96% of consumers report receiving mistargeted information or promotions. While that’s not new, many are so fed up that they are abandoning brands as a result. Can social login and registration help marketers spend more wisely, and deliver the personalized experiences consumers desire? Find out as Paul Abel, Managing Partner of Blue Research, discusses the findings of Janrain’s much-anticipated annual consumer research study on consumer perceptions of social login and personalization.

In this webinar, you’ll learn:

  • The impact mistargeting consumers will have for your brand
  • Consumer perceptions of social login and how it can help you deliver more personalized experiences
  • The importance of trust and transparency for building brand advocacy

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