Social media has made the traditional marketing funnel obsolete. Instead, we now have access to data throughout the customer journey, from initial awareness, to preference, to loyalty, and back again, which paves a dynamic path across many digital touchpoints. Adding to this complexity is the data produced when customers, prospects, advocates and detractors share their opinons at every stage of their relationship with a brand. What are marketers doing with all these data points?
Date: Thursday, May 30, 2013
Time: 10:00 AM PT / 1:00 PM ET
Speaker: Susan Etlinger, Industry Analyst, Altimeter Group
Paul Abel, PhD and Managing Partner of Blue Research discusses the findings of Janrain’s much-anticipated annual consumer research study on consumer perceptions of social login in the UK.
Date: Tuesday, June 4, 2013
Time: 2:00 PM GMT / 7:00 AM PST (60 minutes)
Join us for a live tour of the Janrain User Management Platform to learn how leading brands like Fox, Whole Foods, Samsung and Dr Pepper Snapple Group are achieving their online goals, followed by a question and answer session. We meet every third Thursday of the month at 9:00 AM PDT -- reserve your spot today.
Date: Thursday, June 20, 2013
Time: 9:00 AM PDT / 12:00 PM EDT (45min)