Janrain commissioned Blue Research to assess consumer attitudes about traditional online registration processes and their perceptions of using existing social identities to login to sites across the web.
Surveying a cross-section of more than 600 U.S. consumers, the results show social login is now understood, recognized and increasingly used by a majority of consumers. In addition, consumers better understand the value of sharing access to their social profiles when it results in a more personalized, relevant online experience.
A few of the findings:
- 92% report having left a website when they’ve forgotten their username or password
- 87% of consumers are aware of social login, and more than half have tried it
- 98% of consumers report being mistargeted with ads, offers and promotions