Curious how people respond to social login? Ever wonder what the most popular social idenity is to login with? We did too. We've done our due diligence to bring you the most updated trends and perspectives on the current landscape of the social web—and thought we'd share it with you.
Blue Research has conducted research to assess consumer attitudes about traditional online registration processes and perceptions of using existing social identities to login across the web. The results over the years show a growing preference for social login. The studies also reveals the challenges associated with website conversion and obtaining accurate information about consumers from traditional registration. The impact on brands is significant. A profound majority of consumers prefer social login over traditional registration and tend to exhibit behaviors that make them more a valuable group to target.
Each quarter, we analyze social login and social sharing preferences for online users across the 365,000 websites using Janrain Engage. Find data across various industries on the web and in the mobile space.