Janrain Engage social login makes your site's registration process faster by pre-populating registration form fields with social profile data and creates marketing opportunities by providing rich data on exactly what your users like and care about most.
Users store a wide range of data within their social profiles—everything from the music they love to the games they play. What's available varies by network, but most identity providers supply a name, email address, birthdate, location and other demographic fields. Facebook and MySpace profiles contain extensive information on interests, while
LinkedIn is the preferred social network for professional profiles.
Each time a user chooses to log in to your site with a social identity, you can immediately collect this rich set of profile data in a transparent, permission-based manner. All this personalized data helps you improve targeting for marketing campaigns and ultimately give your users an experience tailored to their life.
Social login gives you permission-based access to a user’s name, email address, location, birthday, gender and other demographic information. Use this data to pre-populate forms to speed up registration or checkout.
Collect a wealth of interests data with permission from a user's social network account, including favorite music, books, movies, hobbies, political views and more. This data can be used to tailor content or recommendations based on a user’s interests or demographics.
Display a user’s name and profile photo after they sign in to make their experience on your site feel more personal and engaging.
Improve conversion rates by eliminating the need to send users through an inconvenient email confirmation process. Social login immediately verifies email addresses from a user’s social identity provider.
Since people tend to keep their social network profiles current, social login ensures that you always have the most accurate data. Automatically retrieve a fresh copy of profile data via an API or each time a user signs in to your site with a social identity.
Tap into the social graph of your users and their friends to foster community on your site with widgets and APIs that support friend discovery and referal capabilities.
Facilitate and track activity-based sharing of content from your site, such as comments, reviews and purchases, to popular social networks via turnkey widgets and APIs.
Enable users to register or log in to your site with existing credentials on Facebook, Google or dozens of other social networks. A unified API makes it easy to deploy and maintain.
The Janrain User Management Platform (JUMP) provides a foundation for user acquisition, engagement and enhanced customer intelligence.
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