Janrain Engage social login makes your site's registration process faster by pre-populating registration form fields with social profile data and creates marketing opportunities by providing rich data on exactly what your users like and care about most.
Each time a user chooses to log in to your site with a social identity, you can immediately collect this rich set of profile data—everything from the music they love to the games they play—in a transparent, permission-based manner. All this personalized data helps you improve targeting for marketing campaigns and ultimately give your users an experience tailored to their life.
Social login gives you permission-based access to a user’s name, email address, location, birthday, gender and other demographic information. Use this data to pre-populate forms and speed up registration or checkout.
Collect a wealth of interests data with permission from a user's social network account, including favorite music, books, movies, hobbies, political views and more. This data can be used to personalize site content, recommendations or email offers.
Provide contextual and engaging experiences based on a user's friends lists from social networks. Let users connect with their social network friends directly on your site by streaming their comments, reviews and other activities. Recommend gifts for a user’s friends based on their interests and other attributes.
Improve conversion rates by eliminating the need to send users through an inconvenient email confirmation process. Social login provides you with email addresses that have already been verified by a user’s social identity provider.
Since people tend to keep their social network profiles up to date, social login ensures that you always have the most accurate data. Automatically retrieve a fresh copy of profile data via an API or each time a user signs in to your site with a social identity.