![[UI]Track-measure-and-optimize-with-social-analytics](http://janrain.com/wp-content/uploads/2012/03/UITrack-measure-and-optimize-with-social-analytics.png)
Who's on your site and how they're using it—that's the bottom line of Janrain's social analytics. We provide rich data on user composition and site behaviors so you can optimize your user acquisition and engagement initiatives.
We make sure you get all the information you need to serve your site's users: new registrations over time, returning users, preferred networks for social login and sharing, social referral traffic sources, site behaviors, user demographics composition and more.
Plus, Janrain’s social analytics easily integrate with popular analytics platforms, including Omniture, Google Analytics, Coremetrics and Webtrends to augment your existing intelligence—and add a new dimension to your existing site performance metrics.
Identify the most popular networks for social login and sharing on your site, then tailor your registration experience to maximize conversions. Drill down on key performance indicators by domain, time period and desktop versus mobile platforms.
Utilize simple event hooks and connectors to integrate Janrain’s social analytics into your existing analytics platform. Track social and traditional registrations from within your conversion funnels, add campaign tracking to shared content in order to measure social sharing ROI, and feed social profile data into analytics streams for enhanced intelligence.
Uncover the composition of your user database based on any number of demographic attributes or interests. Segment your site audience by gender, location, age, hobbies or friends to build deeper intelligence and refine your marketing strategy.
The Janrain User Management Platform (JUMP) provides a foundation for user acquisition, engagement and enhanced customer intelligence.
