Cut through the noise of irrelevant content bombarding users and instead offer personalized, relevant experiences that build profitable relationships with your site audience. A 360-degree view of your users means leveraging social profile data and customer intelligence to deliver personalized content, recommendations, promotions, rewards and more.
Janrain Capture provides next generation infrastructure that seamlessly integrates with best-of-breed software technologies that you already use such as email marketing, content management, personalization or recommendations, eCommerce, data management platforms, and CRM.
Use on-screen filtering tools or APIs to slice and dice your user database based on any attributes, such as demographics or interests, and create target segments for marketing campaigns.
Tailor special offers and email content based on a user’s age, gender, location or interests. Earn higher CPMs by targeting with improved relevance based on a user’s demographics or declared interests. Social profile data storage—paired with social login—gives you the most accurate declared, first-party data to ensure that your campaigns are perfectly matched to each user.
Feed social profile data into third-party content personalization or recommendation engines and see purchases, conversions and engagement increase on your site. Recommend content or products based on a user’s interests or even serve up gift ideas based on the birthdays and interests of a user’s friends.