Social login opens the door to collecting rich profile data with permission from a user's social network account. The next step is determining how to harness that data and use it to inform data-driven marketing programs. With Janrain's profile data storage solution, you'll never leave another social profile behind.
Easily store and manage user profile data and valuable site activities in a flexible, powerful cloud database. Your days of making complex schema changes and investing in ongoing maintenance and capital expenditures are behind you.
Automatically store social profile data collected via social login as well as data collected from traditional registration. Store demographics, email addresses, interests, social graphs and any additional fields you define.
Download Leveraging Social Profile Data for Marketing Success white paper.
Most traditional database systems are not set up to store rich and complex social profile data at scale. Deploy a customizable profile database that enables you to enforce rules, structure and integrity constraints on user data. Janrain's flexible schema makes user profile data actionable within your online marketing initiatives.
Interests and profile data change frequently. Be sure your database reflects these changes for more effective marketing campaigns. Access updated user profile data any time with dashboards, APIs, connectors and data export tools.
Efficiently import legacy user data from an existing database to retain historical user profile information. Pair existing user data with social profile information to build a complete, 360 degree view of your customer.
Easily manage your user data, records, schema, settings and third-party access controls with an intuitive dashboard that supports role-based access to users' profile information.
Uncover the composition of your user database based on any number of demographic attributes or interests. Segment your site audience by gender, location, age, hobbies or friends to build deeper intelligence and refine your marketing strategy.
Find out how to zero in on your user with advanced user composition analytics.
Join us as Altimeter analyst Susan Etlinger will present recommendations and examples for using social data to better serve customers at each stage of their relationship with your brand.
Thursday, May 30, 2013 | 10AM PST | 1PM ET Register Now.