Profile Data Storage

Automatically collect, store and manage demographic, psychographic and behavioral customer profile data in a flexible cloud solution. Janrain provides a powerful and secure customer profile database that gives you the tools you need to access and manage your data. The solution makes it easy to integrate customer data with the marketing applications you already use, and scales to accommodate high volumes.

Features

Unlimited Profile Field Storage

Unlimited Profile Field Storage

Automatically store social profile data collected via social login along with data collected from traditional registration and any custom fields you choose to define. Janrain provides a flexible database schema that can accommodate traditional demographics and richer psychographics, behaviors and social graph data.

Easy Customer Record Updates

Easy Customer Record Updates

Easily view and edit individual customer records using friendly dashboard interfaces. Automatically retrieve a fresh set of profile data each time your customers sign in, and continuously keep the information you’re storing about your customers up to date.

Legacy Customer Data Import

Legacy Customer Data Import

Efficiently import legacy customer data from an existing database to retain historical intelligence about your customers. Build a unified view of your customer by combining demographics, psychographics, behavioral and transaction data into a single database.

Powerful Segmentation Tools

Powerful Segmentation Tools

Easily visualize, segment and update customer profiles to enable true personalized marketing. A reporting dashboard built for marketers lets you segment customers based on any profile attribute stored and gain deep insights into the demographic and psychographic makeup of your customer base.

Marketing Application Integration

Marketing Application Integration

Eliminate data silos with an API-driven architecture that allows you to easily synchronize customer profile data between all your marketing applications, including email, CMS, and data management platforms.

Learn More »
Secure and Scalable Architecture

Secure and Scalable Architecture

Take advantage of state-of-the-art security mechanisms to protect your customer data and maintain compliance with data privacy and security laws such as Safe Harbor, ISO 27001 and COPPA. Ensure optimum performance with global availability, redundancy and robust fault tolerance that has been proven within the most discerning of enterprise environments.

31% of consumers will leave a site with too many irrelevant ads

Source: Insightsone

We've been working with Janrain for about a year now...it's really focused around capturing registration data and leveraging that for better viewer engagement.

- Martin Gee, Channel4