Automatically collect, store and manage demographic, psychographic and behavioral customer profile data in a flexible cloud solution. Janrain provides a powerful and secure customer profile database that gives you the tools you need to access and manage your data. The solution makes it easy to integrate customer data with the marketing applications you already use, and scales to accommodate high volumes.
Automatically store social profile data collected via social login along with data collected from traditional registration and any custom fields you choose to define. Janrain provides a flexible database schema that can accommodate traditional demographics and richer psychographics, behaviors and social graph data.
Easily view and edit individual customer records using friendly dashboard interfaces. Automatically retrieve a fresh set of profile data each time your customers sign in, and continuously keep the information you’re storing about your customers up to date.
Efficiently import legacy customer data from an existing database to retain historical intelligence about your customers. Build a unified view of your customer by combining demographics, psychographics, behavioral and transaction data into a single database.
Create relevant and meaningful customer experiences using predefined marketing segments that enables customer data to be easily interpreted by marketers.
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Eliminate data silos with an API-driven architecture that allows you to easily synchronize customer profile data between all your marketing applications, including email, CMS, and data management platforms.
Take advantage of state-of-the-art security mechanisms to protect your customer data and maintain compliance with data privacy and security laws such as Safe Harbor, ISO 27001 and COPPA. Ensure optimum performance with global availability, redundancy and robust fault tolerance that has been proven within the most discerning of enterprise environments.
Encryption of Data at Rest addresses specific security requirements to ensure data is inaccessible to an unauthorized third party in the event of a data breach. User data is always encrypted while in transit so that any attacks on the data while it’s in motion does not result in readable information. This additional layer of security protects the data even while being stored.