Customer Insights

Transform your personalization and targeting strategies with beautiful dashboards that empower you to visualize and segment customer profile data based on any demographic, psychographic or behavioral attributes stored with Janrain. Improve conversions and make better decisions with rich insights into social login trends, registration events, activities, and social sharing metrics.

Features

Powerful Segmentation Tools

Powerful Segmentation Tools

Easily visualize, segment and update customer profiles to enable true personalized marketing. A reporting dashboard built for marketers lets you segment customers based on any profile attributes stored and gives you deep insights into the demographic and psychographic make-up of your customer base.

Social Login and Registration Conversion Analytics

Social Login and Registration Conversion Analytics

Identify the most popular networks for social login on your site, and then tailor your registration experience to increase conversions. Drill down on registration and login analytics by customizable date range, desktop vs. mobile, domain, and preferred network.

Shared Content and Referral Traffic Tracking

Shared Content and Referral Traffic Tracking

Track how your site content is shared across social networks and via email. Measure referral traffic to your site through intuitive reports and analyze sharing behavior based on social network, time period, desktop web vs. mobile, and more.

Web Analytics Integration

Web Analytics Integration

Integrate social login and sharing analytics as well as customer profile data attributes into web analytics platforms for deeper analysis. Track registration and login events within your analytics conversion funnels, and correlate customer profile data with website usage behaviors to gain insight into who is doing what on your site. Janrain integrates with popular web analytics platforms such as Adobe SiteCatalyst, Google Analytics, Coremetrics and Webtrends.