Retailers are frequently plagued with registration drop-offs, cart abandonment, false user data, and forgotten or abandoned user accounts; resulting in lost revenue. In a landscape where 86% of consumers avoid creating new accounts, and in the case they do 88% are providing false information, an increasing majority of users (77%) prefer to use their existing social identities to speed site registration and avoid forgotten passwords.
In turn, retailers are embracing social login as a source of verified, social profile data, received during login which can be used to pre-fill registration with core user information like email and shipping address. Furthermore, interest and social graph data enable targeted personalization, recommendations, and social engagement. Janrain’s plugins for the Magento Platform bring the full capabilities of Janrain’s SaaS solutions and have been developed for Magento Enterprise.
Find Janrain plugins in at Magento Connect Extension Marketplace.