As people browse your websites and other digital properties, information about what they’ve done is collected, analyzed and made available through reporting in Adobe SiteCatalyst. However, there is very little information provided about who they are or what they care about, resulting in a gap in your understanding about your customers.
The most actionable insights you can uncover about your audience occur when you correlate what someone did with characteristics about who they are and what they have expressed an interest in.
Janrain’s integration with Adobe SiteCatalyst bridges this gap by joining demographic data and other information, collected through traditional and social registration, with the behavioral data collected by SiteCatalyst.
Janrain Capture enables granular user segmentation by leveraging its rich database of social profiles containing demographic and interest data in concert with your SiteCatalyst data stream.
Demographic and other social segmentation attributes including interests are populated into Adobe’s traffic and conversion parameters (sProps & eVars), so it’s easy to correlate these segments with other dimensions in SiteCatalyst.
Janrain’s integration package includes out-of-the-box dashboards to compare total vs. new registrations, active registered users, user demographic segments (age, gender, location, identity provider), as well as the recency and frequency of user visits.
Adobe® SiteCatalyst® provides marketers with actionable, real-time web analytics intelligence about digital strategies and marketing initiatives. Adobe SiteCatalyst helps marketers quickly identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns. Adobe SiteCatalyst is part of the Adobe® Digital Marketing Suite of applications for online business optimizations.
Included dimensional reports include social and traditional registration conversion funnels by identity providers, content viewed by social login users, conversions, and time spent on site.