Don't just bring cutting-edge technology to your customers—build social strategies around it. Janrain provides an open-standards and cloud-based service that combines the ability to acquire users across multiple digital channels with the management of user identity and profile data.
This rich data can then be used to gain valuable customer insights and ultimately build more meaningful relationships with end users. The Janrain User Management Platform (JUMP) can help you:
The ability to offer a customized social login experience—rather than a generic form for our communities—was a critical element of our decision. It was also evident that Janrain had the deep relationships with Facebook, Google, Microsoft and other providers that we knew would provide the reliability, service levels and continual feature enhancements that we need to pass along to our communities.
Nick Barr, Ning Product Manager
Taking advantage of Janrain’s partner API, tens of thousands of Ning communities instantly activated the social login feature when it became available—and saw a 37% increase in sign-up rates.
DocuSign uses Janrain for social login on their main website and via targeted email marketing campaigns designed to improve registration rates and gather more accurate user profile data. Based on the social and demographic data collected at login, DocuSign personalizes page elements and targets content based on users' interests.
The Janrain User Management Platform (JUMP) provides a foundation for user acquisition, engagement and enhanced customer intelligence.
