The most successful media companies are taking advantage of social technologies to create compelling online experiences for their audiences, learn more about them to command higher CPMs, and ultimately drive more revenue and readership online. The Janrain User Management Platform (JUMP) enables digital publishers to:
We evaluated our options, including building a system on our own from scratch, implementing a solution around a single provider such as Twitter or Facebook, or looking at more comprehensive solutions from outside vendors. We chose to go with Janrain Engage because we liked how light it was to implement and how we were able to incorporate it without changing too much of our existing infrastructure.Kate Myers, Senior Product Manager, NPR
Crain Communications—publisher of 27 business, trade and consumer publications—uses Janrain Engage to make it easier to sign in to various properties and increase registrations. Building its online channel is very important to augment the content and delivery of Crain's print publications.
NPR enables Janrain Engage on its website to increase registration rates and collect accurate user profile data. NPR users are allowed to log in with any one of their preferred social network IDs, including Facebook, Google, Yahoo! and Twitter.
The Sun, the largest daily newspaper in the U.K, prompts visitors to register via Facebook or Twitter with Janrain Engage to post comments on articles. To expidite the registration process, The Sun pre-populates its registration form with social profile data such as a first and last name, email address, profile photo and preferred username.
Rodale has implemented social login with Janrain on a number of media sites, including MensHealth.com, WomensHealthMag.com and Bicycling.com to increase registration rates. In addition, Bicycling.com has taken advantage of Janrain's social graph solutions to let site members invite their friends from Facebook to participate on the site.
The Business Journals is the largest publisher of metropolitan business journals in the U.S. and has experienced a 12% increase in site registrations across 40 online properties since implementing Janrain Engage. More than 25% of social logins are via LinkedIn, reflecting the site's popularity among business professionals.