In December 2010, Blue Research conducted a first of its kind study to understand consumer attitudes about traditional online registration processes as well as perceptions around using social identities across the web. Surveying a U.S. representative sample of over 600 consumers, the results show a shift in behavior patterns and demonstrate the challenges of obtaining accurate information about online consumers.
The impact on brands is significant. Consumers interested in using social sign-in are more valuable to companies – they are more likely to return to sites offering social sign-in, they spend larger dollar amounts on the site and have more favorable views about the brand.
Join us on Thursday, March 17, 2011 at 9AM PDT / 12PM EDT for an insightful webinar where Paul Abel, Founder and Managing Partner of Blue Research, will walks us through several of the results from this recent study.