There are a number of ways to add social functionality to any website. In defining the highest priority items, it’s important to consider what your users will expect, and what they will find most useful.Janrain’s new white paper, 10 Best Practices for Integrating Social Components into Your Site, outlines the main goals of different social and community features, and how to implement them effectively.
The paper reviews the benefits for different marketing goals, as well as a variety of commonly expected functions that your website team should consider. From social login, to ratings and reviews, we review the most important tools and how to implement them effectively.
Download a copy of the white paper, and let us know how you have made your site more social in the comments.