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Posted By: Jeff Mills
For years, online publishers have struggled when it comes to monetizing their data while data management platforms and ad networks reap the benefits. Umbel is a new Janrain Fusion Partner that helps publishers solve this problem. By integrating with Janrain over Backplane, Umbel customers can gain access to social profile data which can inform publishers [...]
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Posted By: Gina Rau
Like many consumer brands, Samsung is always looking for new ways to connect with their product users and brand advocates in meaningful ways. Many customers visit the Samsung Nation website to register new products and participating in the community elements, but Matthew Moller, Director of Digital Engagement at Samsung, recognized an opportunity to personalize that [...]
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Posted By: Michael Olson
A couple days ago Harris Interactive released findings from a study to measure consumer comfort levels with receiving targeted offers from three prominent online services. According to the study, 66% of consumers are comfortable with receiving targeted offers and personalized product recommendations from Amazon.com based on their transaction or browsing history. 41% of consumers are [...]
