Today, I’m very excited that Janrain is releasing a new white paper in conjunction with our partner Echo on The Next Generation of Social Innovation. On the heels of my recent SXSW panel moderated by Jeremiah Owyang with Chris Saad at Echo, we wanted to continue the dialog in a deeper way around the vision [...]
Filed Under: Marketing // Tagged: social profile data, user engagement
At this years SXSW in Austin there were many interesting themes and announcements. Google Glasses (Awesome), Dave Grohl hating the name of his own band (whatever), and using Uber to pay for pedicabs (when it worked). There were also a whole bunch of apps (Thread being the most useful, and Hater being my favorite). But, for me, the theme [...]
Filed Under: Marketing // Tagged: user engagement
My apartment building has several important doors. The front and back doors to the building, the door to my laundry room and the storage room. Fortunately, I have a single key that opens all of these doors in the same way. Can you imagine how frustrating it would be if I had to use a [...]
Filed Under: Marketing // Tagged: best practices, registration, user acquisition, user engagement