My apartment building has several important doors. The front and back doors to the building, the door to my laundry room and the storage room. Fortunately, I have a single key that opens all of these doors in the same way. Can you imagine how frustrating it would be if I had to use a [...]
Filed Under: Marketing // Tagged: best practices, registration, user acquisition, user engagement
We’ve all been there – surfing a site and something catches our eye. We are ready, willing consumers and we want to take action – NOW! Often, it’s not so easy. During that process, nearly 2 in 5, or 37% of us, manage to forget our password and resort to the “Forgot Password” link at [...]
Filed Under: Marketing // Tagged: social commerce, social login, user acquisition
Most modern web users are comfortable sharing content recommendations to their social networks, and activating their social graph . But, having easy to use sharing capabilities is not always sufficient to drive buzz and excitement around specific marketing initiatives, like new product launches, hot content, or promotions. In those cases, incentivizing your website visitors to [...]
Filed Under: Marketing // Tagged: social sharing, user acquisition