My good friend Michael is always telling me stories about his dating life. A consistent theme in his stories is the delicate dance between getting to know someone, and asking questions that might be perceived as creepy. He needs to know what he can talk about with these women, but he can’t ask for too [...]
This is the third in a series of blog posts outlining best practices for integrating social technologies on your site. Traditionally, brands have relied on three sources of data to inform customer intelligence – explicit data collected at registration, clickstream data, and transaction history. Unfortunately, clickstream data can be unreliable due to the fragility of browser cookies, [...]
Making a new friend does not usually happen overnight. Often times it takes multiple interactions to understand an individual’s personality, interests, life goals and ambitions. Moving someone from a “stranger” status to an acquaintance, friend, and eventually, an advocate requires cultivation, patience, but most importantly, information.