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Posted By: Michael Olson
If you are seeking to apply big data to connect with your consumers, email marketing is the low-hanging fruit. Targeted emails containing personalized content and offers enjoy a nearly 4X greater click-through rate than generic email offers. Unlike advertising and content personalization, whose complex algorithms are heavily reliant upon third-party data, successful email campaigns can [...]
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Posted By: Chris Mann
My fiancé loves flowers. Although every time I buy them for her she gives me that squinty-eyed look of suspicion like I must have done something wrong. She holds the fake smile for a couple seconds and then asks, “What are you up to?” What are you up to? That’s a trending question these days. [...]
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Posted By: Jamie Beckland
Today, I’m very excited that Janrain is releasing a new white paper in conjunction with our partner Echo on The Next Generation of Social Innovation. On the heels of my recent SXSW panel moderated by Jeremiah Owyang with Chris Saad at Echo, we wanted to continue the dialog in a deeper way around the vision [...]
