If you’re like 87% of people, you have likely come across the option to register at a website using one of your existing social network or email identities. This is known as social login, a technology that Janrain pioneered to solve the challenge websites have faced when acquiring users online via traditional registration processes. As [...]
Filed Under: Marketing, Technology // Tagged: recommended reading, research, social login, trends
Today we announced highlights from our recent consumer research study on consumer perceptions of social login. While some of the data may confirm what I’d bet many of you already believe or know, there are some really key nuggets within the report that shed new light on the topic. What struck me immediately was that almost [...]
Filed Under: Marketing // Tagged: research, social login
Today we released findings from our 2012 Online Registration and Password study conducted by Harris Interactive®. When asked, “how many unique passwords do you have?” the average was 7.9, which while higher than this landmark study from 2007 that showed 6.5, is probably still lower than the number of sites for which the average consumer [...]
Filed Under: Marketing // Tagged: research