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Posted By: Catherine Magoffin
Let’s face it. While Big Data makes the promise of true 1:1 marketing a reality, the deluge of siloed information and fact that we have to reach consumers across multiple channels and devices makes consumer marketing a daunting task most days. It has been estimated that the volume of business data worldwide doubles every 1.2 [...]
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Posted By: Jeff Mills
For years, online publishers have struggled when it comes to monetizing their data while data management platforms and ad networks reap the benefits. Umbel is a new Janrain Fusion Partner that helps publishers solve this problem. By integrating with Janrain over Backplane, Umbel customers can gain access to social profile data which can inform publishers [...]
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Posted By: Reggie Wideman
Authenticity in social media eludes many brands. Engaging their audiences in a manner that resonates with their beliefs and interests is a difficult task, but an important one for creating brand advocates. Simply creating social presences on Facebook, Twitter and Instagram doesn’t mean you’ve “gone social.” National Public Radio (NPR) is a great example of [...]
