The introduction of Google+ in 2011 has amplified a diverse and rapidly evolving social networking landscape. With more than 500 million members and a seamless integration with popular Google services such as Gmail, Android, Google Calendar, YouTube, Google+ has rapidly become one of the leading social networks on the web. That’s why we’re excited today to launch [...]
Let’s face it. While Big Data makes the promise of true 1:1 marketing a reality, the deluge of siloed information and fact that we have to reach consumers across multiple channels and devices makes consumer marketing a daunting task most days. It has been estimated that the volume of business data worldwide doubles every 1.2 [...]
Russell Loarridge, Janrain’s Director of Customer Acquisition in Europe, shares regional expertise in e-commerce, marketing and social user management.