This guest post today comes from Mike Horn, Senior Performance Consultant at Intechnica in the UK. Intechnica are a digital consultancy specialising in performance assurance and custom application development – preventing and solving IT performance problems, and building great web and mobile applications. When choosing Software as a Service (SaaS) there are many criteria that [...]
Filed Under: Marketing, Technology // Tagged: guest post, performance
Earlier this month, we published data examining quarterly social login and sharing trends across the 365,000 websites using Janrain Engage. The data demonstrated Facebook’s position as the most popular choice for social login. But our findings also emphasized the value of choice, given that 58% of online users prefer registering on sites with a social [...]
Filed Under: Marketing // Tagged: best practices, guest post, identity provider, janrain engage, research, social login, social sharing, trends
The social media landscape is fragmented. People use Facebook to interact with friends and family, Twitter to follow influencers and share opinions, LinkedIn for their professional network, and Gmail, Yahoo! or Hotmail to communicate directly with contacts. Combined, these networks boast over 1.5 billion accounts. Coupled with increasing reluctance from consumers to maintain distinct usernames [...]
Filed Under: Marketing // Tagged: best practices, guest post, identity provider, janrain engage, registration, research, social login, social sharing, trends