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Posted By: Gina Rau
Back in the ‘80’s we all wanted our MTV as a way to enjoy the music we loved in a different medium: the music video. It brought the music to life, and if you couldn’t get to a concert, videos were a great way to develop a stronger bond for a band or artist. In [...]
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Posted By: Reggie Wideman
Authenticity in social media eludes many brands. Engaging their audiences in a manner that resonates with their beliefs and interests is a difficult task, but an important one for creating brand advocates. Simply creating social presences on Facebook, Twitter and Instagram doesn’t mean you’ve “gone social.” National Public Radio (NPR) is a great example of [...]
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Posted By: Gina Rau
Smart publishers and broadcasters realize that consumer expectations and demands are changing and evolving as a result of highly personalized experiences across the social web. Savvy audiences want less of what’s not important to them (like irrelevant ads), and more of what is – content that is related to their individual interests and activities. As [...]
