Janrain

Viewing tag: best practices

Online Registration: Increasing Conversion with an Exchange of Value

Many companies come to Janrain with the main goal of increasing their registration rates by offering social login, or an easier way to register. That’s one important part of the conversion equation, but often overlooked within the registration strategy is offering site visitors reasons to register at the site, and then communicating those benefits. There’s [...]

Filed Under: Marketing  // Tagged: ,


How Website Registration is Like A First Date

My good friend Michael is always telling me stories about his dating life. A consistent theme in his stories is the delicate dance between getting to know someone, and asking questions that might be perceived as creepy. He needs to know what he can talk about with these women, but he can’t ask for too [...]

Filed Under: Marketing  // Tagged: , , , ,



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