Posted On:
Posted By: Gina Rau
As any B2B marketer would agree, a primary purpose of their website and online activity is directed at generating leads to turn over to the sales team. And not just any lead, but top-quality leads that represent their target audience, big opportunity, and prospect data that is complete and accurate. Even with a clear focus [...]
Posted On:
Posted By: Katie Keenan
With over 92,300 organizations, salesforce.com is one of the world’s most popular CRM solutions. As of this week, Janrain Engage supports Salesforce.com as a social login provider for your websites and mobile apps. Why is this important? It is important because it opens up a whole new world for B2B marketers who can now tap [...]
Posted On:
Posted By: Michael Olson
Yesterday, Janrain was part of a panel discussion moderated by Paul Gillin and Eric Schwartzman for the popular podcast series, “On the Record”. In only 30 minutes, the panelists covered: Facebook Questions relaunched in limited public beta. Will this service be LinkedIn or Yahoo Answers? Is it a threat or alternative to LinkedIn, which has [...]
