Posted On:
Posted By: Jeff Mills
For years, online publishers have struggled when it comes to monetizing their data while data management platforms and ad networks reap the benefits. Umbel is a new Janrain Fusion Partner that helps publishers solve this problem. By integrating with Janrain over Backplane, Umbel customers can gain access to social profile data which can inform publishers [...]
Posted On:
Posted By: Michael Olson
This is the sixth and final in a series of blog posts outlining best practices for integrating social technologies on your site. In sports, there is a reason why we keep score – to see how we’re doing and make improvements. Marketing and technology are the same way. Analytics provide the insights necessary to optimize [...]
Posted On:
Posted By: Jamie Beckland
The role of A/B testing and optimization is not often discussed in social media. With so much focus on content, timeliness, and channel management, it’s often difficult to articulate a clear testing strategy, and most of the time, social media managers don’t have any ability to test messaging because they don’t control the channel – [...]
