Have you thought about how to make it easy to extend word of mouth brand conversations from your site to the social networks? These types of conversations take place around dinner tables and water coolers, but are also possible online directly from corporate sites that leverage social sharing with Janrain Engage. The latest example of a company that has tapped Janrain to optimize its website for social interaction and content sharing is NASDAQ.
Visitors to NASDAQ community can sign up within two clicks using an existing social identity, link their multiple social network identities to a single account on the site, and share stock tips and reviews with their friends and connections on multiple social networks, including Facebook, LinkedIn and Twitter. In addition to fostering conversations among friends on social networks, syndicating user-generated content directly from the NASDAQ site to these networks creates a valuable source of referral traffic.
Check out this short video to see how NASDAQ has incorporated social into its site using Janrain Engage: