Consumers would prefer to use social login for speedier checkouts, receiving targeted promotions and a more personalized online experience based on their social profile. And retailers are focused on improving conversion rates and reducing shopping cart abandonment. If both merchants and consumers want the same set of tools, what is the hold up? Why aren’t more retailers integrating social into the shopping cart experience? The answer lies in the need for turnkey integrations with eCommerce platforms. No retailer wants to hand stitch social into their platforms.

That’s where Janrain comes in. Starting today, Janrain Engage social login and sharing is available for the Magento eCommerce platform.

The Magento eCommerce platform serves over 90,000 merchants and drives over $25 billion in transactions. Janrain Engage shopping cart extension for Magento supports rapid registration using social identities from Facebook, Google, Yahoo!, Windows Live, Aol, Twitter and up to 12 others. It also enables users to share purchases and SKUs with their social graph driving qualified referral traffic to the online store. Additionally, users can link multiple social identities to a single Magento account, providing retailers with a 360^o view of their users with minimal effort.

This plugin is available for all levels of Janrain Engage and can be downloaded from the Magento Connect marketplace.

We have put together a sample storefront to showcase the user experience and have provided documentation to help get you started on your installation.

Integrating social into your ecommerce site has never been easier. Please give it a try and let us know what you think.

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