For years, online publishers have struggled when it comes to monetizing their data while data management platforms and ad networks reap the benefits. Umbel is a new Janrain Fusion Partner that helps publishers solve this problem. By integrating with Janrain over Backplane, Umbel customers can gain access to social profile data which can inform publishers more about their users and empower their sales team.
If you’re unfamiliar with Umbel check them out here, especially if you host ads on your websites. They have smart technology that analyzes almost every data point you could imagine across your users and properties. Umbel’s segmentation capabilities identifies audience groups based on these data points, including social data, and delivers an interactive dashboard giving clients the ability to easily visualize this information. Umbel customers are able to take this insight and increase ad sales across their properties.
One of our first joint customers to leverage this new partnership and integrated solution is the Daily Beast. For the Newsweek/Daily Beast Company, truly understanding their readers and building the most compelling audience stories for advertisers backed by real data is a critical part of their transition into the 100% digital NewsBeast news organization. We are excited to be working with Umbel to give joint customers the ability to analyze their audience like never before.
Check out Umbel’s announcement on our new partnership here.