As Android continues to scoop market share from RIM and Nokia, screaming up to ~48% market share globally, another tablet is poised to hit the retail shelves this holiday season that will extend the platform’s reach. Amazon’s Kindle Fire will be sold at a price point that will bring apps like Angry Birds, streaming video, and eBooks into even more households.
Whether you are a Kindle enthusiast or not, it is easy to see that the price will be very appealing to those unwilling or unable to shell out $500 or more for an iPad. While not seen as a heads on threat to Apple, Amazon is likely to capitalize on some niche market segments, like college students. For app developers and marketers alike, Android’s ongoing growth and additions of new devices further cements the importance of building apps for the platform.
Continuing Janrain’s commitment to provide key mobile capabilities that align with trends in the marketplace, we are pleased to announce the release of several key enhancements to our Android SDK, including:
- Optimized for all Android tablets such as the Galaxy Tab 10.1, Xoom, or Kindle Fire (supports Android v1.6 – 3.2)
- Additional integration flexibility in publishing UI – supporting embedded and overlay modes
- New login option including the ability to select identity providers at app runtime. So, for example, if you need to re-authenticate to confirm a purchase, you can provide a different set of providers for checkout than you did to enable commenting or reviews in the content portion of your app.
- Improved application download times by decreasing SDK file size by 50%
- Increased data transfer speed by ~2X
- Better network reliability through changes to connection type
As always we want to hear about what you are doing in mobile and what we can do to make it easier for you to engage with your customers.