Since the announcement of Chatter Collaboration Cloud at Dreamforce ‘09, Salesforce.com has continued to invest in making enterprises more social. This spring, businesses large and small have something to be very excited about. The Salesforce.com Spring ‘12 release includes support for social logins for Force.com and Site.com portals and microsites as well as Sales Cloud and Service Cloud. Janrain is excited to be powering this Social Sign-On feature.
Force.com enables businesses and organizations to quickly build user-centric websites. Janrain takes the convenience factor one step further by allowing site owners to offer their users frictionless sign in and registration. Users can choose from a selection of over 25 different identity providers which include Google, Yahoo!, LinkedIn, Facebook, and PayPal. Once the user signs in with their preferred identity, the rich user profile data returned as part of the social login can be used to pre-fill registration forms. Imagine being able to download whitepapers or register for webinars without having to fill out a lengthy registration form! For the site owner, this translates to collecting verified information on the user such as an email address, title or company name.
The benefits don’t stop with sign up and registration. Social integration also enables organizations to build viral audience growth through social sharing and the ability to tap into a user’s social graph. It opens the door for a variety of interesting programs such as referring a friend or sharing an offer.
Setting up Janrain for Salesforce sites is quite easy.
Here is a step by step guide to making your Force.com site social.
1) Configure your new Janrain Engage widget:
First, get Janrain Engage and then head to your configuration dashboard to set up identity provider developer applications and the widget’s look and feel.
2) Configure your Saleforce Site’s Auth. Provider:
Select and configure Janrain as your Auth. Provider from within your Salesforce site Adminintraion Setup screen.
3) Configure your Salesforce page and paste in your Engage code:
Copy the Engage widget code from the “Get the Code” section in the Engage dashboard and paste it into your Salesforce site.
Find out more at the links below:
Salesforce Announces Social Sign-On with Janrain
Salesforce Social Sign-on setup instructions: see page 684 [pdf]
Get Janrain Engage
Force.com
What benefits does Janrain provide over the facebook toolkit for Force.com besides giving other log in options?
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LikeJeremy Whiteley Additional identity providers (IDPs) is certainly one of the biggest benefits for Engage customers. As our quarterly metrics show, supporting multiple IDPs is important when you want to cater to the entire audience, not just the 49% who choose Facebook on average. http://janrain.com/blog/social-login-trends-across-the-web-for-q4-2012/
We support not only popular IDPs for consumers but those that are important for businesses when using Force.com sites for lead acquisition and partner login like Google, LinkedIn, and even Salesforce itself.
Other benefits include a centralized dashboard for managing what data is requested from users during login and returned by each IDP. It's important to request the data you need but not ask for too much which could reduce the number of users who grant permission. Both Cory and Allison have great posts on what to ask for and when: http://janrain.com/blog/how-website-registration-is-like-a-first-date/ http://janrain.com/blog/when-collecting-social-profile-data-dont-be-a-creeper/
On top of all of that we include social sharing via a modal or embedded sharing widget for seamless content distribution and increased referral traffic via shares to Facebook, Twitter, LinkedIn, MySpace, Email, and more.
Finally, for Janrain Capture customers, we can synchronize the data that is automatically collected in Capture and synchronize that data with your Salesforce database.
For more information, check out the extension's documentation page at the following link or talk to your account executive. http://developers.janrain.com/extensions/new-salesforce-extension/
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