Last month, we shared a video demonstrating how social login using Janrain Engage works on the iPhone.  GO TRY IT ON, a fashion community site that lets users upload photos and get feedback on their favorite outfits, deployed Janrain Engage on its website and mobile application to help transform its site visitors and mobile app downloads into vibrant community members.

Today, we published a success story highlighting the benefits GO TRY IT ON has experienced since implementing Janrain Engage to connect its website and mobile app to the social networks.  These benefits include:

• 20% of the 100,000 users that downloaded GO TRY IT ON’s iPhone app converted to registered users in the first month
• 5% of users who login with their Facebook or Twitter account choose to notify their friends and followers when they upload a new look

Initially, GO TRY IT ON evaluated an internally built solution using Facebook Connect to make it easy for visitors to join the community and share content with friends.  But due to internal resource constraints, its aggressive launch schedule and desire to support users from additional social networks beyond Facebook, GO TRY IT ON turned to Janrain.

Early success with Janrain Engage on its website caused GO TRY IT ON to implement Janrain Engage for iPhone to enable the same frictionless sign-in experience for its mobile app users.  If you haven’t watched it yet, take a look at this brief screencast below to see how easy it is to sign-in to GO TRY IT ON’s mobile app with a social identity:

See more Janrain videos on Vimeo.