Redefining marketing for the social web.
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Posted By: Michael Olson
As marketing practitioners in the digital age, we’re facing a stark reality – 98% of people receive information and offers that are simply not relevant from brands. This type of mistargeting has manifested itself in interesting and often humorous ways. Solve Media and HubSpot, for example, have facetiously pointed out that people are more likely [...]
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Posted By: Lewis Barr
As someone who has worn glasses all of my adult life – not so I can quickly say “half a pound” in Chinese , but to accomplish necessary tasks, like finding my shoes in the morning – I’m starting to get a little nervous about the impact Google Glass may have on us bespectacled folks. With [...]
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Posted By: Bill Piwonka
As marketers, we’re all familiar with the notion of the marketing funnel – the idea that there is a roughly linear journey one takes from an unaware-of-your-product prospective customer through to loyal consumer, one willing to be an advocate and re-purchase your offerings. Our goals have always been to improve performance throughout – generating more [...]
