Michael Olson joined Janrain four years ago and has experienced the explosive growth of social media technologies. Previously, he's managed demand generation programs at Janrain. Currently, as the Product Marketing Manager, Michael drives go-to-market strategy for product launches as well as product positioning and messaging to communicate the value of Janrain's solutions to brands. Michael's writing has been featured in publications such as GigaOM.
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Posted By: Michael Olson
If you are seeking to apply big data to connect with your consumers, email marketing is the low-hanging fruit. Targeted emails containing personalized content and offers enjoy a nearly 4X greater click-through rate than generic email offers. Unlike advertising and content personalization, whose complex algorithms are heavily reliant upon third-party data, successful email campaigns can [...]
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Posted By: Michael Olson
A wise and ambitious colleague of mine here at Janrain has boldly aspired to do her part to rid the (online) world of clutter. Clearly, she is not alone. Holding up its end of the bargain, Facebook recently bid adieu to its self-described clutter by launching the latest rendition of its news feed last month. [...]
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Posted By: Michael Olson
If you’re like 87% of people, you have likely come across the option to register at a website using one of your existing social network or email identities. This is known as social login, a technology that Janrain pioneered to solve the challenge websites have faced when acquiring users online via traditional registration processes. As [...]
