With almost 20 years of marketing success, Gina is a brand engagement specialist who seeks out creative solutions for every marketing challenge. Her work has delivered results for leading brands like Whole Foods, McDonald’s, Taco Bell, JCPenney, Tillamook Creamery and more. At Janrain, she leads the charge to make sure our company, products and services shine through our messaging and content.
Posted On:
Posted By: Gina Rau
For years, information security experts have emphasized the importance of practicing good password hygiene—that is, using a unique and unguessable password for every individual site on which registration is required. But online users are human, and password reuse happens a lot more frequently than security professionals would ever like to admit. In fact, a 2011 [...]
Posted On:
Posted By: Gina Rau
In a metropolitan city where our GDP growth rate is outpacing our population growth primarily thanks to our tech sector and the continual birth and growth of rock star startups, one might assume that it’s a dog-eat-dog world of fighting over talent, resources and the spotlight. But not so, in Portland. Our technology community is [...]
Posted On:
Posted By: Gina Rau
Many companies come to Janrain with the main goal of increasing their registration rates by offering social login, or an easier way to register. That’s one important part of the conversion equation, but often overlooked within the registration strategy is offering site visitors reasons to register at the site, and then communicating those benefits. There’s [...]
