Even after 25 years in the trenches, Bill remains fascinated, curious and passionate about the art and science of marketing. He's convinced that most people think they know how to effectively market, but few really know how to do it. At Janrain, he finds himself at the intersection of technology, metrics, process and the art of marketing and following his bliss. @bpiwonka
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Posted By: Bill Piwonka
Today we announced highlights from our recent consumer research study on consumer perceptions of social login. While some of the data may confirm what I’d bet many of you already believe or know, there are some really key nuggets within the report that shed new light on the topic. What struck me immediately was that almost [...]
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Posted By: Bill Piwonka
Time Magazine recently published a list of the 25 Worst Passwords of 2012, as collected by SplashData. All in all, there really shouldn’t be any surprises for anyone who even remotely follows news on hacks, breaches or security. All of the time-honored favorites are here – password, 123456, qwerty, welcome, letmein, abc123 and 19 others [...]
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Posted By: Bill Piwonka
Earlier this week I had the pleasure to join a few colleagues and 700 others in New York City for Pivotcon2012. This was my first experience with this conference, and I came away impressed. First, kudos should go out to the organizers and Editorial Director Brian Solis, because they did something that I felt – [...]
