Janrain

Allison Park

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Allison Park is the digital and social media analyst here at Janrain, working in close alignment with account managers to create custom solutions for clients. Through her experience in the travel and tourism and nonprofit industries, Allison brings a wealth of knowledge for driving user engagement, brand awareness and advocacy through social media. @allisonkpark

Recent Posts by Allison

When Collecting Social Profile Data, Don’t Be a Data Creeper

Making a new friend does not usually happen overnight. Often times it takes multiple interactions to understand an individual’s personality, interests, life goals and ambitions. Moving someone from a “stranger” status to an acquaintance, friend, and eventually, an advocate requires cultivation, patience, but most importantly, information.

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Timeline is Live! Now What?

Facebook’s Timeline for Pages has finally been released, and it appears that a few of our predictions have proven correct, while a few new exciting/concerning elements have unfolded. But before we get into the critiques, let’s take a moment to go through the anatomy of this new interface. Mashable put together this short video describing [...]

Filed Under: Marketing  // Tagged: ,


Facebook Timeline for Pages: Engagement Stimulant or Sedative?

It’s that time again: Facebook interface changes. Yes, the end of February is slated to be another significant mile marker for Facebook, with the potential for a few growing pains for users/companies. After launching Timeline for user profiles in October, Facebook’s long-awaited shift to the Timeline for Pages is poised to be revealed at the [...]

Filed Under: Marketing  // Tagged: ,


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